Improving User Experience

Category :

UI-UX Designer

Client :

Answers.com

Start Date :

06/03/2019

UI-UX Designer

Highlighted Proficiencies

UX Research

Iterative Design

Prototyping

Problem-solving

Cross-Function Collaboration​

User-centered principles

CHallenge

Rethink and design a better experience to deliver expect results

We noticed an abundance of repeated and unanswered questions. There was noticeable confusion with the intended purpose of the Ask feature as some questions were written in the form of queries. My task was to identify pain points, provide an improved flow free from confusion, and increase the users’ chance of finding answers. This involved conducting in-depth user research to uncover underlying issues, iterating on design solutions through prototyping and testing, and collaborating with stakeholders to ensure alignment with user needs and business goals. Additionally, I implemented intuitive navigation cues, clear instructions, and refined UI elements to guide users seamlessly through the Ask feature, ultimately enhancing their overall satisfaction and engagement.

DESIGN THINKING

Understand users, challenge assumptions, redefine problems and create solutions.

To embark on this journey, I began with comprehensive user research, delving deep into understanding their needs and behaviors. Integrating this data with my findings, I identified specific pain points our users were facing. This led to a collaborative ideation session where I challenged assumptions and fostered creativity within the team to develop a wide array of solutions, each tailored to address the challenges we had redefined.

SOLUTIONS

Crafted solutions that make everyone happy.

A successful solution isn’t just about meeting business objectives or satisfying user needs individually; it’s about finding the delicate balance that satisfies both parties. By leveraging design thinking principles, I strive to create solutions that not only address user pain points but also align with the strategic objectives of the business. Through iterative prototyping, testing, and refinement, I ensure that the final product or service resonates with users while driving tangible value for the organization. Ultimately, my goal is to craft solutions that not only make everyone happy but also contribute to long-term success and sustainability.

IMPROVE QUALITY OF QUESTIONS

Clarify the task and teach by example.

To reduce confusion between the task of asking a question and submitting a search query, we inject a tutorial screen to educate the user. This tutorial clarifies the distinction between the two actions and provides clear guidance on how to formulate effective questions. By teaching users through example, we demonstrate the elements of a well-crafted question, such as specificity, clarity, and relevance. Additionally, we provide tips on structuring questions to increase the likelihood of receiving helpful answers. Through this approach, we empower users to articulate their inquiries more effectively, thereby improving the quality of questions and enhancing the overall user experience.

Deeper Exploration

Enhancing User Experience Through Proactive Answer Retrieval

In our pursuit of refining question quality, we recognized the critical need to ensure that similar queries are not duplicated in our database, while also enhancing the quality of provided answers. To address this challenge, we devised a strategy focused on preventing redundant questions and enhancing answer relevance.

Prior to users submitting their inquiries, we take preemptive action by conducting thorough searches for existing answers to similar questions. Acknowledging that not all users engage in exhaustive searches before posting their queries, and that search terms may not always be precise, we initiate a comprehensive search process prior to submission. By providing users with a selection of potentially related questions and answers, we significantly augment the chances of them discovering the sought-after information. This not only streamlines the user journey but also serves as a deterrent against the submission of repetitive or duplicated questions, thereby enhancing overall operational efficiency and user satisfaction.

Optimizing UX

Innovations in Answer Provision

After successfully implementing solutions to streamline question submission and reduce duplicate inquiries, we revisited the initial user action of asking a question and receiving results. Recognizing the potential to enhance user experience by minimizing clicks and mitigating the risk of duplicate questions, we devised a novel approach. Rather than presenting users with a lengthy page of question-answer pairs, we developed an algorithm to offer users a Suggested Answer upon inquiry submission. This Suggested Answer is determined by a comprehensive evaluation process, selecting the response with the highest relevance to the user’s question based on predefined criteria. By providing users with a tailored response upfront, we aim to streamline the search process, minimize user effort, and deliver more precise and satisfactory results.

Unveiling Insights

A Comprehensive Journey

Our journey towards enhancing user engagement began with a focused effort to refine the process of question submission and answer retrieval. Initially, our attention was directed towards improving question quality and reducing the occurrence of duplicate inquiries. However, as we delved deeper into this endeavor, we uncovered insights that prompted us to reassess other aspects of the user flow.

Through iterative exploration and analysis, we realized that addressing the initial action of asking a question was pivotal to enhancing the overall user experience. This revelation led us to develop a proactive approach aimed at suggesting answers to users’ inquiries before they even submitted their questions. By implementing this innovative solution, we not only minimized the number of clicks required for users to obtain information but also significantly reduced the risk of duplicate questions.

Moreover, our exploration unearthed the potential to leverage algorithms to select the most relevant response to users’ queries based on predefined criteria. This refinement not only streamlined the search process but also ensured that users received tailored answers that best aligned with their needs.

By continuously iterating on our design and testing our solutions, we were able to achieve a drastic improvement in the overall user experience. From starting with a single focus on question quality, our journey led us to address various aspects of the user flow, resulting in a comprehensive solution that significantly enhanced user engagement and satisfaction.

My Portfolio

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