As the UX Manager at Frontdoor, I led a team of designers and researchers in optimizing design workflows and delivering outstanding user experiences. Through strategic Agile methodologies, cross-functional collaboration, and skill empowerment initiatives, I ensured our designs not only met but exceeded expectations. My role involved crafting and executing UX strategy, fostering partnerships with external agencies, and driving impactful outcomes for Frontdoor's brand relaunch and new product offerings.

As UI/UX Lead, I shaped engaging user experiences by translating high-level requirements within the Product Team. I established and implemented UI/UX processes, including developing design guidelines, conducting usability validation, and crafting personas. Additionally, I selected tools for the team and conducted user research activities like interviews and surveys, analyzing quantitative data for informed decision-making. As a mentor, I guided other UI/UX designers. Leveraging Figma, I developed a collaborative design system, standardizing elements for coherence and scalability. I conducted training sessions to ensure effective utilization, fostering design consistency and innovation.

As the UX/UI Lead at a leading sublimated sporting apparel company, I directed design, visuals, and front-end development. I crafted user-centric website architectures through thorough research, using Sketch and Figma to create sitemaps, personas, wireframes, and prototypes. I also shaped the brand identity, marketing strategies, and product design, employing tools like Figma, Sketch, AfterEffects, Photoshop, Illustrator, Blender, and BannerSnack. Additionally, I developed multiple websites using HTML, CSS, JavaScript, Node.js, Angular.js, Express.js, and MongoDB.

As a UX Lead/Manager, I oversaw a team of UX Designers and Developers, collaborating to transform concepts into immersive, user-friendly experiences within an agile framework. I crafted and communicated strategic visions and roadmaps through persuasive presentations, ensuring alignment with company objectives. Collaborating closely with Project Managers and Product Owners, I ensured timely and budget-conscious project delivery. My responsibilities extended to translating UI/UX design wireframes into functional code and creating visual, interactive prototypes. Leveraging my expertise, I bridged the gap between design concepts and technical implementation, facilitating seamless integration of graphical elements into the final product.

Managed ActionScript 3 code base for Flash ads platform, including interactive ad template development and maintenance for clients/partners. Provided daily support to Flash team, debugging and scripting as needed. Designed custom Flash rich-media ad units and high-fidelity interactive prototypes. Collaborated with JavaScript engineers to optimize platform performance and flexibility, and created proof of concept solutions.